A First For Home Shopping Network: Selling An Online Storage Product. Guess Which One!

Robin Wauters currently works as a staff writer for TechCrunch and lead editor of Virtualization.com. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in Belgium, a tiny country in Europe. He can often be found working from his home or... ? Learn More

Exclusive - Starting today, Home Shopping Network will begin selling – for the first time – an online storage product on air. With a reach of about 89 million households per week in the United States, this could be quite a big deal for the online storage provider in question.

So who is it? Dropbox? Box.net? Mozy? Carbonite?

No Sir Ree Bob, it’s MiMedia (earlier coverage)!

Sure, HSN has sold electronics before, but this is actually the first time they’re selling an online file storage service on the air, so consider this a sign that this type of product is going mainstream.

MiMedia tells me Home Shopping Network had a number of parameters they needed to adhere to, namely: a ‘lifetime’ service that costs no more than $50.

Also, the product needed to be tangible and shippable. Wait, what?

Yes, it’s kind of ridiculous to sell a 100% digital service as a physical product, but HSN knows its audience very well, so MiMedia complied with everything they asked.

What they came up with is an offering that comprises 25 GB of storage, ‘for life’, which will be sold for $49.95. To achieve a shippable product, MiMedia will be sending buyers a USB drive with a software loader pre-installed. Yes, still kind of ridiculous, but who knows, it might just work for them.

MiMedia brings you a totally new approach to online storage – a way to protect, access, enjoy and share your digital life all in one place. MiMedia will back up and protect your files in a secure online storage account. Beyond online backup, MiMedia also provides instant on demand access to your files from anywhere. With MiMedia, you can listen to your music, watch your latest videos, view any of your photo galleries, and access your other files all in...

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After Selling Seek To F-Secure, French Entrepreneurs Land $3M For Ezakus Labs

Robin Wauters currently works as a staff writer for TechCrunch and lead editor of Virtualization.com. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in Belgium, a tiny country in Europe. He can often be found working from his home or... ? Learn More

French entrepreneurs Christophe Camborde and Yannick Lacastaigneratte, who founded cloud storage storage Steek and sold it to F-Secure for close to $40 million in 2009, are apparently at it again.

A year after founding a company called Ezakus Labs, which has yet to launch a product, they’ve raised $3 million in funding from Idinvest (formerly AGF Private Equity) – for those who understand French, check our coverage of the news on TechCrunch France.

Not much is known about the company at this point, but here’s the buzzword-laden pitch from the press release:

The company features a groundbreaking audience targeting service allowing publishers and advertisers to easily set up social profiling offers with a cutting edge precision compared to the current standards.

Groundbreaking and cutting edge? Clearly, it’s a revolutionary, next-generation service.

For what it’s worth, Idinvest is an investor in several successful French companies, including Meetic, Criteo, Viadeo, Deezer and Dailymotion.

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