Chris Velazco is a mobile enthusiast and writer who studied English and Marketing at Rutgers University. Once upon a time, he was the news intern for MobileCrunch, and in between posts, he worked in wireless sales at Best Buy. After graduating, he returned to the new TechCrunch to as a full-time mobile writer. He counts advertising, running, musical theater,... ? Learn More
HTC has produced devices running a handful of operating systems over the years, from big names like Android to lightweight options like Qualcomm’s BREW. What we’ve never seen though is a device that is HTC through and through — HTC hardware meets HTC OS.
The Taiwanese smartphone manufacturer seems to have been thinking the same thing, as company chairwoman Cher Wang has revealed that HTC is considering purchasing their own mobile operating system for use in forthcoming devices.
Though the company’s intentions have now been outed, Wang makes clear that their next steps are not set in stone. Taiwan’s Central News Agency has learned that HTC is taking the cautious approach here: while HTC brass have internally discussed their options, Wang makes it clear that their OS purchase (if it ever happens) is not going to be an impulse buy.
In spite of their commitment to taking their time, HTC seems a bit nonchalant about introducing a new operating system to their already-ambitious line up. It’s likely because they realized that whatever operating system they purchase is only going to be a template upon which the HTC experience will be built. “We can use any OS we want,” Wang said. “We are able to make things different from our rivals on the second or third layer of a platform.”
At least one of those layers refers to HTC’s near-ubiquitous Sense UI, which in one form or another has sat on top of numerous operating systems in recent years. That, coupled with the company’s new focus on delivering services like HTC Watch mean that no matter what OS they end up purchasing, the end result should be full-featured and recognizable. Whether or not it will be enough to claim any significant market share is still up in the air, but it’ll be a real treat to see them try.
Launch Date: September 12, 1997
HTC Corp, (TAIEX: 2498) produces smartphones running the Android and Windows Phone 7 operating systems for themselves and as an OEM to other manufacturers. Since launching its own brand in late 2006, the company has introduced dozens of HTC-branded products around the world. The company recently introduced the HTC diamond to compete with Apple’s iPhone. Founded in 1997 by Cher Wang, Chairwoman, and Peter Chou, President and CEO, HTC made its name as the company behind many of the...
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