Saturday, 1 October 2011

George Costanza’s Infamous Wallet Is The Star Of New Google Wallet Commercial

Alexia Tsotsis currently works for TechCrunch as a writer. She is also a blogger who attended the University of Southern California in Los Angeles, CA. She majored in Writing and Art, moving to New York City shortly after graduation to work in the Entertainment/Media industry. After four years of living in New York City and attending courses at New York... ? Learn More

While Google Wallet didn’t come out this summer as expected, Google has just unveiled first Google Wallet commercial, starring none other than Seinfeld’s George Costanza and his overstuffed wallet.

For those of you who aren’t familiar, the George Costanza wallet was made famous in the Seinfeld episode “The Reverse Peephole” where George carries around a wallet so fat that it interferes with him sitting and makes his back hurt. It looks like Google has remastered the explosion scene from that episode to promote its NFC product, directing people to http://www.google.com/wallet for more info.

I’ve emailed Google for specific Wallet launch dates and will update this post when they get back to me, in the meantime, here is some dialogue and scenes from the original episode.

Jerry Seinfeld/strong>: Your back hurts because of your wallet. It’s huge.
George Costanza: This isn’t just my wallet. It’s an organizer, a memory and an old friend.
Jerry Seinfeld: Well, your friend is morbidly obese.
George Costanza: Well, at least I don’t carry a purse.
Jerry Seinfeld: It’s not a purse, it’s European.


Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps and YouTube. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information....

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