Matt is currently working as a writer for TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail... ? Learn More
In case you missed the news, Star Wars launched on Blu-ray this week. Lucas & Co. never miss an opportunity to soil their brand and so, along with turning to annoying in-game advertising, recently wrapped the handrails of several Tokyo subway cars. So, you know, passengers can have imaginary lightsaber battles with stationary props. AWESOME! Japan gets all the fun stuff.
My only wish is that they put these wraps on more items. Escalator handrails, for one, would be awesome. But the ultimate advertising venue is no doubt stripper polls. Think about. Not that I frequent such establishments (Totally serious. Never been) but their patrons are generally Star Wars’ die hards. This is the crowd that is most likely to purchase the new Blu-ray release anyway and would probably be rather amused by watching the ladies slide up and down a beam plasma. I would.
Images via Official Star Wars Blog
View the original article here
This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.
