Alexia Tsotsis currently works for TechCrunch as a writer. She is also a blogger who attended the University of Southern California in Los Angeles, CA. She majored in Writing and Art, moving to New York City shortly after graduation to work in the Entertainment/Media industry. After four years of living in New York City and attending courses at New York... ? Learn More
We’re at Twitter HQ listening to Twitter CEO Dick Costolo talk about the state of Twitter as business. Costolo begins the talk dropping some recent user numbers, wanting to give a “complete picture” of Twitter usership.
Costolo said that Twitter.com is now seeing 400 million monthly uniques according to Google analytics, which is up from 250 million at the beginning of the year, “There’s still a lot of people who log into Twitter but don’t use it every day,” he said.
Costolo confirmed that Twitter now has 100 million global active users, which he defined as anyone who logs into Twitter once a month, with 50 million users active or logging in every day. He also revealed that 40% of active users don’t tweet, which means that they haven’t tweeted in the past month. 55% of active users are active on mobile, which has seen a 40% quarter on quarter growth.
Twitter wants to be on over 2 billion devices eventually he said.
Costolo emphasized that the fact that 40% of users are logging in and not Tweeting doesn’t mean that those users aren’t doing anything, and brings up the example of Twitter investor Fred Wilson’s son, who only follows NBA players or his family friend who follows chefs like Mario Batali and Daniel Brooks, “It’s fun to see the conversation around people you view as celebrities,” he said.
He also said that the statistic represents Twitter’s potential, and that Twitter will be making changes in order to move those people from a consumption to a production experience.
Twitter, founded by Jack Dorsey, Biz Stone, and Evan Williams in March 2006 (launched publicly in July 2006), is a social networking and micro-blogging service that allows users to...
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