Andrew Keen is an Anglo-American entrepreneur, writer, broadcaster and public speaker. He is the author of the international hit “Cult of the Amateur: How the Internet is Killing our Culture” which has been published in 17 different languages and was short-listed for the Higham’s Business Technology Book of the Year award. As a pioneering Silicon Valley based Internet entrepreneur,... ? Learn More
It’s Stream time again. Last year, when I interviewed Sir Martin Sorrell, the co-founder and CEO of WPP at the company’s annual Stream unconference in Athens, Sir Martin argued that “free=fail.”
And this year, Sorrell, who presides over the world’s largest advertising company, a global leviathan with 153,000 people working in 2,400 offices in 107 countries, was equally scathing in his attack on free online content. Arguing that giving away quality content was a “dreadful mistake” that resulted in many digital media companies “crucifying themselves”, Sir Martin said that not charging for online content is the “wrong” business model.
“We went down the wrong road from the beginning”, Sorrell told me about early Internet business models. And he argues that we are making the same mistake with our obsession today with “openness” and “transparency”. The pendulum will swing, Sir Martin predicts. People are going to demand what he described as “closed systems” in which they will happily pay for privacy from the transparent social web.
Sir Martin Sorrell has been Group Chief Executive Officer of WPP Group PLC of Grey Global Group Inc. since its founding in 1986. Sorrell started his career as Marketing Associate of Glendinning Associates of Westport, Connecticut. In 1997, he was appointed as Ambassador of British Business by the Foreign & Commonwealth Office and subsequently appointed to the Office’s Panel 2000 aimed at rebranding Britain abroad. In 1999, he was appointed by the Secretary of State for Education and Employment...
Learn more Andrew Keen is an Anglo-American entrepreneur, writer, broadcaster and public speaker. He is the author of the international hit “Cult of the Amateur: How the Internet is Killing our Culture” which has been published in 17 different languages and was short-listed for the Higham’s Business Technology Book of the Year award. As a pioneering Silicon Valley based Internet entrepreneur, Andrew founded Audiocafe.com in 1995 and built it into a popular first generation Internet music company. He is currently the...
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